Case study • 2–3 weeks • Mobile-first rebuild + performance cleanup
Underwood Heating & Air
Underwood Heating & Air is an HVAC service company serving Phenix City, AL and the surrounding East Alabama area. They came to us with a site that was slow on mobile and made it hard for customers to find the most important actions — calling, getting a quote, or scheduling service.
We cleaned up the site's mobile experience, tightened the layout hierarchy, and made the primary actions (call, quote, schedule) visible and reachable from every major section. Faster load, clearer path, more confident structure.
Preview
Homepage (live build)
Results
The biggest win was mobile usability: a cleaner layout hierarchy, faster load times, and primary actions that are actually easy to find and tap.
Services
What we handled
- Mobile-first layout + hierarchy fixes
- CTA visibility improvements (call/quote)
- Section re-ordering for faster decisions
- Performance + baseline SEO cleanup
Stack
Build setup
Built for speed and mobile performance—so the site loads fast and holds up under real-world traffic conditions.
Timeline
How it went
- Week 1Discovery + mobile layout plan
- Week 2Build + CTA + performance pass
- Week 3QA, polish, iterate